Meet the press
Once the excitement of showing the Elemental Rp1 to the world at Goodwood in early July had passed, the team had a few short days to stop, catch our breath and then prepare for (another) very busy month.
Following an initial meeting at the Festival of Speed, we were invited up to Haymarket Media in Teddington to get the car photographed and ourselves interviewed by the good people from Autocar magazine.
In mid-July we took great pleasure in showing Autocar’s Steve Cropley and Mark Tisshaw round the car and explaining the ideas and reasoning behind both the Rp1 and Elemental. A long afternoon was also spent in a (very hot) photography studio having the car professionally photographed for the magazine.
A few weeks later in early August we all saw the result, a four page article in the magazine with a lot of in-depth detail and some fantastic images of the car. Result!
We are planning to allow journalists to test the car later on in the year but the reactions we have had so far from both Autocar magazine and the rest of the press has been overwhelmingly positive.Testing, Testing… Are you sitting comfortably?